just moved from chicago to san francisco
Aug 10

Coca-Cola versus Pepsi – Logo Evolution

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pepsi

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Interesting transformation of both brand identities. Turner Duckworth rebranded Coca-Cola in 2009 to celebrate it’s original, classic design of the past.  Arnell Group recently redesigned Pepsi’s logo.  I prefer Coke’s new design just like I prefer the taste.

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